关于CTV
The rise of 连接电视, or CTV, is changing the way 观众s consume content. 根据 IAB的指南针, a massive 66% of UK households now watch TV via CTV devices, enjoying the freedom and flexibility that streaming offers. The adoption and growth of streaming platforms, coupled with the fragmented nature of CTV viewership, presents an exciting opportunity for advertisers to showcase their brand in a highly engaged and premium environment. 的确，根据 IAB彩乐园dsn支出2023, which measured the size of the UK digital advertising market, spend on CTV rose 21% YoY to £1.17bn.
在IAB CTV组织”s role is to bring together key players, 促进合作, 提供教育, and aid standardisation within the CTV channel. 从IAB指南针到 彩乐园dsn, learn more about our CTV work below - including how your company can get involved.
开始
IAB指南针:CTV
Discover forecasts for the sector as well as actionable advice on how to leverage CTV advertising effectively
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证据:中央电视台
We’ve pulled together CTV 研究 from across the industry to help you supercharge your digital advertising
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CTV前瞻2023
CTV Upfronts brought together industry leaders to explore the synergy between premium content and precise targeting evolving the CTV landscape
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CTV术语表
In collaboration with our CTV 成员s and IAB Europe, we’ve developed a set of shared definitions for the CTV sector. One of the fundamental steps a maturing channel needs to take is to establish a shared understanding of key terms, in order to ensure that everyone across the supply chain is speaking the same language.
认为Leaderhsip
How can advertisers successfully harness connected TV?
With advertisers’ investment following people’s 观看习惯, IAB 成员s discuss how to leverage the channel effectively
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Top 7 tips to utilise CTV as part of an omnichannel campaign
频率限制, consistent messaging and smart use of data are all essential to embedding CTV into omnichannel strategies
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How important is standardisation to evolving the CTV market?
Unlocking the potential of 连接电视: IAB UK 成员s explore the evolving landscape of standardisation in the CTV market, 为信任铺平道路
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会员的见解
How ad-supported streaming can fuel brand growth
Discover how The Trade Desk's advertiser study illuminates the shift in consumer 观看习惯 and the role of CTV in driving brand growth
Q&A:权力 & potential of CTV in Europe
Europe has a unique market requiring special attention when it comes to CTV media growth and investment. As more viewers shift from traditional TV to digital platforms, CTV advertising has experienced a massive transformation
Top Ad Tech Trends to Watch in 2024
The latest guide lays out the five top ad tech trends to consider to fire up your 2024 planning
How ad-supported streaming can fuel brand growth
An advertiser study outlining the shift in consumer 观看习惯 and how 连接电视 can help fuel brand growth
More on the IAB 成员库
Dive into the world of 连接电视 (CTV) and elevate your brand with the IAB 成员库. 探索有见地的博客, 研究, 事件, and more from our 成员s, and unlock the potential of CTV for your brand today.